More Bang than buck?

It's not bang it's buck.. Really? The argument of people buying for service or experience over price is fought often. How do you handle it in your business, when your customers (potential customers) tell you they can get it for cheaper down the road?

I found this interesting blog BRANDAUTOPSY which talks about a company in the US that is providing a great experience.

I told them that there are great companies doing business like this in Australia, including Pierce Cody's MACROWHOLEFOODS

Is your business going for gold by aiming for price competitiveness, or are you driven by a happy experience? Would love your comments.

Happy New Year, Ella

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